Fleet Management & GPS Tracking at Patanjali

Patanjali Ayurved Ltd. is an India based company manufacturing a diverse range of mineral and herbal products in such areas as organic foods, ayurvedic medicines, natural personal care, natural health care and natural home care. The company’s manufacturing plant is located at Haridwar’s industrial township in the state of Uttarakhand and its registered office is at Delhi. Patanjali Ayurved networks with a wide list of retail outlets throughout India for the sale of its products as well as with various road transport companies for its product logistics.

Challenge

Owing to the quantity, logistics and deadline deliveries of its categorized products, Patanjali Ayurved needed to have a comprehensive tracking and monitoring control of the trucks to its multiple destinations. This is to ensure alerts as to the preventions of long duration vehicle stoppages, high speed vehicle accelerations, vehicle over speeding and harsh breaking of the vehicle that could damage its products, while enroute to its multiple destinations.

Solution

In responding to the client’s need for total control over road logistics, GPS Champ offered Patanjali Ayurved a viable and permanent solution using various models of GPS enabled wireless trackers and a trip management user friendly software for every transport vehicle (trucks / lorries) that would be mandatorily used for every trip. Automatic Alerts are configured for such possible contingencies as travel route deviations, travel time delays, unauthorized entrances and exits of pre-defined zones, over speeding, over acceleration, high speed sharp turns, etc. The alert tracking and monitoring of the transport vehicles from various points of departures and arrivals ensures that the logistics chain supply is as per defined schedules. This system in the tracking and monitoring of the vehicles ensures that all Patanjali Ayurved products would result in timely deliveries to the distributors and retailers as per the committed delivery schedules.

Results

Today, Patanjali Ayurved is totally is able to track and monitor the entire fleet of its transportation vehicles from its monitoring station at Haridwar. This enables the company to keep a check on all the above mentioned issues of all its hired vehicles that transport its products whether it is a short or long distance. This has enabled Patanjali Aryuved to maintain its quality image with all its existing clients.

0.09% CTR

20% less CPA

272% ROI

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our Transport Department. We always know that they are just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

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